Brands that want to be found
SEO & Answer Engine Optimisation
Rank in Google and get cited by AI answer engines — technical SEO, content and AEO that grow qualified traffic.
Being found is no longer just about ten blue links. Your buyers still search Google, but they also ask ChatGPT, Perplexity and Google's AI Overviews — and if those answers don't mention you, you're invisible at the exact moment of intent. We do both: classic technical and content SEO that earns rankings, and Answer Engine Optimisation (AEO) that gets your brand quoted by the AI tools people now ask first. We start with a technical audit — crawlability, Core Web Vitals, structured data and site architecture — fix what's holding you back, then build topic clusters and content around the questions your market actually asks. For AEO we structure content and schema so language models can extract and cite it, and track whether you're showing up in AI answers. Everything is measured against qualified traffic and enquiries, not vanity rankings.
What we deliver
- Technical SEO audits
- Keyword & topic research
- On-page & content SEO
- Answer Engine Optimisation (AEO)
- Structured data / schema
- Local SEO
- Authority & link building
Problems we solve
- Invisible in Google for buying-intent terms
- Not cited by ChatGPT, Perplexity or AI Overviews
- Traffic that never turns into enquiries
How we work
- Fix the technical foundations first
- Build content around real search intent
- Optimise for both search and AI answers
How we approach SEO & Answer Engine Optimisation
Every engagement starts with a technical audit — how well search engines can crawl and render your site, Core Web Vitals, structured data, internal linking and architecture. We fix the foundations first, because content and links only compound once the technical base is sound.
We then research the terms and questions your buyers actually use, map them to a content plan, and produce SEO-ready pages and articles in topic clusters that build topical authority. For AEO we add the schema and clear, extractable structure that language models need to quote you, so you show up in AI answers as well as classic results.
We report on qualified traffic, rankings and — increasingly — visibility inside AI answers, and iterate monthly. SEO is a compounding channel, so we prioritise the work that earns the most enquiries per pound and keep going.
Pricing. SEO & AEO retainers start around £900/month, with one-off technical audits from £600. Every project is scoped and fixed up front, so you know the cost before we start.
Frequently asked questions
What is AEO, and how is it different from SEO?
SEO earns you rankings in traditional search results; AEO (Answer Engine Optimisation) gets your brand surfaced and cited by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews. They overlap — clean structure, schema and genuinely useful content help both — but AEO also means formatting answers so a language model can extract and attribute them.
How long until SEO shows results?
Technical fixes can move things in weeks; content and authority typically take three to six months to compound. We prioritise buying-intent terms first so value shows up as early as possible, and we report progress monthly.
Do you write the content or just advise?
Both, your choice. We can produce SEO-ready articles and pages end to end, or provide briefs, structure and technical guidance for your own team to write against.
Can you improve the SEO of a site you didn’t build?
Yes — most SEO work is on existing sites. We audit what you have, fix the technical and on-page issues, and build content on top, whatever platform it runs on.