AptLuma

Brands building an audience

Content & Social Media

Content and social that build trust and feed every other channel — strategy, writing and posts that sound like you.

Consistent, genuinely useful content is what makes SEO rank, ads convert and prospects trust you before they ever get on a call — and it's the thing most businesses run out of time for. We plan and produce content and social media that build authority in your niche: articles, landing-page copy, email and the social posts that repurpose it, written to sound like your brand rather than generic filler. We start with a simple strategy — who you're talking to, the questions they ask, and the handful of themes that position you as the obvious choice. Then we produce on a predictable cadence, and recycle each piece across channels so one idea works five times. Where it helps we use AI to draft and speed things up, but every piece is edited by a human so it actually sounds like you and holds up.

What we deliver

  • Content strategy
  • SEO article writing
  • Social media management
  • Email & newsletters
  • Landing-page copy
  • Content repurposing
  • Brand voice

Problems we solve

  • No time to publish consistently
  • Content that sounds generic or off-brand
  • Great work that no one hears about

How we work

  1. Plan a few themes that position you
  2. Produce on a predictable cadence
  3. Repurpose one idea across channels

How we approach Content & Social Media

We start with a lightweight strategy: your audience, the questions and objections they have, and the few themes that make you the obvious choice. That keeps everything we publish pointed at business outcomes rather than posting for the sake of it.

We then produce on a predictable cadence — SEO-ready articles, social posts, email and landing-page copy — in your brand voice. Each core piece is repurposed across channels, so a single article becomes social posts, a newsletter and supporting copy, and one idea does the work of five.

We track what resonates — traffic, engagement and enquiries — and lean into the themes and formats that perform. Where it speeds things up we draft with AI, but a human edits every piece so it stays on-brand and genuinely useful.

Pricing. Content and social retainers start around £700/month. Every project is scoped and fixed up front, so you know the cost before we start.

Frequently asked questions

Do you manage our social channels or just create content?

Either. We can plan and write content for your team to publish, or manage the channels end to end — scheduling, posting and light community management — depending on how hands-on you want to be.

Will the content actually sound like us?

Yes — we define a brand voice up front and edit every piece against it. We use AI to draft faster where it helps, but a human always shapes the final piece so it doesn't read as generic.

How does content connect to SEO and ads?

Closely. Content is what SEO ranks and what gives ads something to point at. We plan it alongside your SEO and campaigns so the same themes compound across organic, paid and social.

How much content will you produce?

We agree a cadence that fits your goals and budget — for example a set number of articles, social posts and an email each month — and keep it predictable so momentum builds.